about zeropoint connect

 zp connect

Zeropoint Connect is the SOCIAL arm of Zeropoint Studios; a global Youth IP creation, research and marketing consultancy based in Cape Town.

Specialising in youth brand building,  strategic marketing and creating a buzz across multiple on line touch points. 

 

Zeropoint Connect- Boutique Social Media Agency

Creative Connect Brand Strategy- Global App Release:

Project :Khumba- Social Media Agency and Digital Strategy consultancy
August 2013 – April 2014 Cape Town
Triggerfish Animation

Social Media Strategy, implementation and management for the US, Canadian & international release of KHUMBA the 3d movie by Triggerfish Animation Studios – Digital/ New media strategy & Content creation.

Over a period of six months, the Triggerfish Marketing team partnered with Zeropoint Connect & Youth Lab in Canada to execute an online strategy for KHUMBA during the Walmart release and the opening of the VOD/SVOD and Digital Sell Through window, in collaboration with Millennium Entertainment.

The aim of the strategy was to generate maximum awareness and interest in the brand of KHUMBA,  ultimately leading to higher sales of the movie & promotion the KHUMBA apps and games.

KHUMBA

 

 

Project: Love Therapy
July 2013 – Present – Italy /Cape Town
Kobalt Entertainment

Love Therapy Arcade- is the official online home for Love Therapy Apps and Games.
A destination for apps and games for smartphones and tablets for IOS and Android devices for Elio Fiorucci’s new brand- Love Therapy.

Zeropoint Connect was appointed to be the global lead in the Social Media digital launch of this brand:
Services include

  • Global Brand Campaign Strategy for on line and Social Media
  • Creative Campaign Strategy and Design
  • Social Media Set up and implementation
  • Global App release on Social Media and web
  • Translations- French & Spanish
  • Global Social Media & web content creation & management

LTA

 

 

Project - Winx Club
July 2012 – July 2013 Glasgow/ Italy / Cape Town
Tsumanga Studios

Digital Media, Brand and Social Media Strategy, creation, implementation and management.

  • Wendy Spinks, CEO of Zeropoint Studios, was contracted by Tsumanga Studios in Glasgow in early 2012 to research, create and implement a Digital and New Media and Social Strategy after securing the rights for Winx Club – A global top tween brand- having released 2 feature films and currently in it’s 5 season on Nickelodeon.
  • We successfully built a brand- www.playwinxclub.com and campaign with the intention to create a Game Zone within the www.winxclub.com community to create awareness and an audience for the release of a Virtual World toward the end of 2013.
  • As part of the Digital Marketing Strategy presented to IP holders Rainbow Srl in Italy, we – as a team- designed and developed an App to grow the audience beyond Winx Club fans to engage them with the brand, storylines and characters.
  • ZP Connect was created and implemented the Social Strategy for the Launch of the App at the beginning of May. Over 1 million people have downloaded the APP to date.

Play Winx Club- Zeropoint Studios

  • HOD website development management & content creation with Licensor- Winx Club
  • Web page activities page content development, creation and management - Playwinxclub.com
  • Social media strategy & publishing - Playwinxclub
  • Social media content creation- Playwinxclub
  • Global social media collation & management- Playwinxclub
  • Marketing & Social media strategy and implementation for APP release -Winx Sirenix Power

winx SP